Amstel Malta may have triggered a controversy in the subliminal message
it passed across with its new ambassadors, Nigeria’s superstar actress,
Genevieve Nnaji and Chelsea FC star player, John Mikel Obi.While photograph shows Genevieve sipping the rich malt from an Amstel engraved cup, John Mikel Obi drinks straight from the can.
“Is that the way the malt drink makers want the two genders relate to the drink, a man drinking like a care-free guy, a woman doing so with a touch of elegance?”, asked a communication expert in Lagos.
” Amstel may be opening itself for the accusation of being gender biased”, noted another expert.
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